We are masters of creating digital products with brand-driven UX design. End of story.
We live in a world of constant availability and endless opportunities to interact. We’re always on. But this increasing overstimulation leads to a more economic redistribution of our attention.
Attention has become the new global currency. In the digital sphere, countless players are battling for the users’ attention. The winner is the one who gets the most attention, the one whose products are used most frequently.
An excellent Customer Experience (CX) is mandatory to win the users’ attention. CX is a success factor.
Customer Experience (CX) is User Experience (UX) is Brand Experience (BX): Digital products are an integral part of the CX. They are brand touchpoints. Experiencing a product equals experiencing the brand behind the product. Everything is Brand Experience.
As Watzlawick put it: “One cannot not communicate”: Once a product is put on the market, it tells a story by the way it looks, feels, and moves – whether this is intended or not. Digital products need to tell the same story as the brand does on all other communication channels to ensure a holistic, coherent Customer Experience.
Brands and products send signals, which our brains decode subconsciously: Colors, shapes, fonts, layouts, movements, and tonality of digital products all trigger mental concepts, which have to be aligned with the brand's positioning.
High-quality usability and functionality make up the pragmatic quality of a product. It is a must-have nowadays. Relevant and differentiating digital products can only be created with brand-driven UX design that offers a high hedonic product quality.
A high quality, brand-driven UX can sustainably excite users about a product and the brand behind it. It has the potential to build a real emotional connection between a user and a digital product. In order to generate relevance and attention, brand-driven UX design is essential for building successful digital products.
COBE is UXi. UXi is COBE. It’s in our DNA and defines all our actions. Removing it from an offer: No-Go.